Pulsar Strategy was designed with early-stage companies in mind.
Our new breed of public relations and marketing focuses on raising awareness through engagement, building loyal customer bases by providing value and offering quantifiable results to measure progress. See what our clients are saying...
"Joseph is one of the few guys out there who understands that the PR industry is not undergoing a major transition right now due to digital technologies... the shift has already happened. While the industry at large is trying to figure how to avoid extinction, companies like Pulsar Strategy are paving the way for the new order, where PR cannot live separate from social media, analytics, content, and SEO. Joseph represents the new wave of progressive PR strategists who are building innovative, performance-driven communications strategies on the ashes of the old, traditional 'press-release-over-the-wire' mentality."
NYU Marketing Professor, Business Consultant
From the startup community...
"Joseph is an incredibly intelligent entrepreneur with some great insights about the world of PR, content marketing and more. He's the kind of guy I would hire for any job because he just gets it, and he knows how to get things done. I always look forward to working with him because of his great attitude and his knack for connecting people with similar professional interests and work ethics. As the founder of Pulsar Strategy, he's a real asset on any project."
Marketing Consultant & Journalist
From the startup community...
"Joe is a true professional and I have enjoyed 'talking shop' with him since day one. He is an honest broker--truly genuine and devoted to producing excellent work for his clients. I would recommend him in a heartbeat."
Co-Founder & COO, CloudPeeps
Both as individuals and as brands, we’re identified by what we say and how we say it.
We help our clients define their identities in a clear and meaningful way.
Of all the shifting industries these days, media is one of the most rapidly changing.
We help our clients navigate these murky waters and create opportunities where they don’t yet exist.
A new wave of customers finds ads inconvenient, annoying and even aggressive.
We help our clients build loyal customer bases by providing valuable content rather than pushy campaigns.
The importance and impact of blog posts, bylined articles and proper editing can’t be overstated nowadays.
We make sure that our clients stand head and shoulders above the competition by providing flawless, meaningful content.
Companies that neglect social media are neglecting one of the biggest drivers of media and customer acquisition.
We help our clients present themselves properly and build dedicated followings.
Both public relations and marketing have historically been criticized for using faulty metrics.
Now, with the introduction of Google Analytics and other accurate tools, we have the ability to measure and report exact levels of engagement.
"It is awesome having Joe on our PR team. He dives in wholeheartedly on our projects and brings a contagious passion and excellence to his work. He works selectively with clients he believes in and when you get him on your team, he's a warrior for your brand!"
- James Murphy
Executive Partner, Proton Enterprises
"Joseph McKeating and Pulsar Strategy helped tremendously in establishing our social media presence. His work brought us from nothing to over 3,000 Twitter followers, along with regular original content to engage with our users."
- Gavin Zuchlinski
Founder, Acuity Scheduling
"Joe is a consummate professional. He goes the extra mile to continue to learn about our market and offer strategic advice customized to the specific opportunities in our space. I find his data-driven approach valuable; whereby we can attribute his activity directly to business results."
- Matt Rodak
Founder & CEO, Fund That Flip
"It was a pleasure working with Pulsar Strategy. Joe surpassed our expectations, bringing expertise, creativity, and a refreshing passion to PR. He invests in the success of each project and truly feels like a part of the team."
- John D'Orazio
Executive Partner, Proton Enterprises
"It truly is a pleasure working with Joseph McKeating and Pulsar Strategy. He brings an extraordinary amount of insight, passion and attention to detail in all the work he does. He believes in his clients and takes pride in delivering them results."
- Julio Mendez Jr.
Founder & CEO, XIX
"Joe was outcome oriented from our first meeting. He has a knack for driving marketing strategy and deploying tactics from a blank slate. Joe is an awesome person to work with and takes pride in his work. He brought in editorial authority to the Queby blog through content strategy and relevance."
- Taniya Gunasekara
Brian Groom, a business and employment editor at the Financial Times, wrote an article yesterday titled “PR, an industry with a PR problem,” in which he bid farewell to the public relations industry and gave it its “last rites,” while sarcastically reminiscing about his experiences with people in the industry.
He began the article, “It looks like goodbye, public relations people. It was sometimes interesting, and often aggravating, to know you. I am sure we will miss you when you are gone.” A few paragraphs later, he continued, “The average journalist’s attitude to PR is, to misquote HL Mencken, that of the dog to the lamp post.” Read More...
In 2014, content marketing will continue to dramatically transform the public relations and media industries. Poor writers and communicators will be weeded out of reputable public relations agencies. An increasing number of traditional journalists will leave the media industry to help companies tell their stories and form strong relationships with customers. Both will lead to a more educated public used to on-demand information and advice. Read More...
The importance of managing PR is becoming increasingly evident in the startup world. Unfortunately, there are still many startups who don’t think they “need” PR. The problem is that public relations isn’t a choice. Any entity, be it an individual or a business, has an involuntary relationship with the public. That relationship will continue to exist regardless of whether it’s acknowledged or managed. Choosing not to focus any energy on building it is a mistake. In the on-demand, connected world we live in, the belief that PR should take a backseat can be fatal for startups. Read More...
For all the time you spend developing and pricing your products or services, managing costs, and marketing your brand, how you treat customers can be the tipping point in driving your small business’s growth and profit.
Here are five simple ways to improve your customer-service game in 2014. Read More...
2011 was the year of social media, 2012 was the year of content marketing, and 2013 was the year where these two factors convened. But what does 2014 hold in store for inbound marketing professionals?
We got the second-best thing to a crystal ball, which was to ask 30 of the sharpest marketers we know to give us their prediction. From big data to delegation, check out the skills these thought leaders think will matter most this year. Read More...
All of us are looking for answers, inspirations, clues and so on (at least we are at Colibri IO). Especially when it comes to marketing. We spend a lot of time on crafting the best campaigns to gain new customers, to dazzle current ones, and to win back ex-customers.
There’s a magic in every kind of marketing - a little spark of innovation or well thought strategy. While getting ready to fire up the next big thing, let’s review some great professionals! Read More...
The number of people getting online is increasing as we speak.
I’m sure your inbox is flooded with emails. Mine is. Your inbox is crying for space. Breathing space. So is your customers’ and prospects’ inbox. And this brings me to the pertinent question I ask in the title. In 2014 is your business going to survive, fail miserably or grow exponentially? You’ll get the answer to that question in this post. Read More...
Online marketing can be a daunting task for many business owners with the constant changes to keep up with and platforms your business is supposed to be active on. It can be a full-time job to stay ahead with the latest marketing strategies that drive results for your business, which most can't afford to commit to.
There are a multitude of resources available to help inform marketers and business owners of how to stay up to date with marketing in 2014, but one that's well worth a read is SEO Like I'm 5: The Ultimate Beginner's Guide to Search Engine Optimization by Matthew Capala. Read more...
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